Families In Action Case Study: Youth Vote In School Board Elections for the First Time

Written By Justin Berton

Berton Media partnered with non-profit Families in Action to raise awareness about Measure QQ, which allows youth in the Oakland Unified School District to vote in school board elections for the first time. Through strategic media outreach and content creation, we launched a public information campaign to spread awareness to youth voters.

Services Provided: Media | Press Conference | Narrative Strategies | Talking Points | Video

 
Berton Media - Families in Action Case Study Image

Youth Empowerment

With Measure QQ lowering the voting age to 16, Families in Action saw an opportunity to engage Oakland youth in local school board elections, ensuring their voices were heard in the democratic process.

 

Our Approach

  • Messaging that highlighted the importance of voting

  • Media outreach to boost visibility of Measure QQ

  • Organizing and promoting a candidate forum for direct youth engagement with candidates


Our Results and Impact

  • High media coverage and social media interaction

  • Empowered youth to vote, fostering long-term engagement in the democratic process

  • Increased visibility of Measure QQ among young voters

 
Justin Berton https://BertonMedia.com
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