Rise East Case Study: Non-Profits Secure $100 Million to Transform East Oakland
Berton Media developed a strategic communications plan for Rise East’s 10-year initiative to revitalize East Oakland.
Rise East is a 10-year collective effort to make deep and lasting improvements in the health and well-being of Black children and families in East Oakland. This community-led movement envisions a neighborhood rebirth rooted in cultural identity, economic strength, and deep collaboration across sectors. To bring this ambitious vision to life, Rise East needed a comprehensive comms plan to build awareness, deliver earned-media, and inspire funders.
Our Approach
Video of press conferences were immediately available for sending to potential funders.
Message Definition: Crafted a clear narrative of cultural renewal and empowerment.
Press Events: Organized press conferences for media coverage.
Talking Points/Press Releases: Developed key materials for stakeholders.
Video Content: Produced videos to extend reach and engagement.
Our Results and Impact
Surge in Media Coverage: Increased press attention from local, regional, and national outlets.
Funder Engagement: Attracted critical funding interest for Rise East’s $100 million initiative.
Broadened Audience Reach: Expanded Rise East’s visibility among community members and key stakeholders.
Elevated Profile: Strengthened Rise East’s position to secure long-term support for East Oakland revitalization.
